Research On Enterprise Competitiveness Platform

Great changes have taken place in the competitive environment due to the globalization of economy and informatization and the changes have brought great influence to the way the organization competes. The key for the organization to improve its competitiveness is to seize the market opportunity in the dynamic and complex environment, then to make full use of the inner and outer resources of the organization, last to transfer the opportunity into the products or services. This new competitive style is called Enterprise Competition Platform. The fundamental task of Enterprise Competition Platform is to improve the organization's competitiveness in the in the dynamic and complex environment and keep the competitive advantages to realize the sustainable development of the organization.We put forward the theory of Enterprise Competitiveness Platform based on comprehensive analysis of the research from home and broad. The theory is according to the Platform Economics, Quantum Theory and System Theory. Such research approach has been used as system approach, quantitative approach, evaluation approach and so on. The Enterprise Competitiveness Platform theory includes the meaning and characteristic, the analysis of influential factor of enterprise strategy, the enterprise capability and the enterprise value. We also analyze the principle of creation of the value though the research on the relationship among the three factors. At last, a complete evaluation index system for Enterprise Competitiveness Platform is presented, thus it connects the theory with the practice of the organization.