The Decisive Factors Of College Students' Consumer Complain Intention

Current customers complain has become the force between customers and enterprises to strengthen the links between one of the important topical issues, but most studies are casting their eyes on its handling of customer complaints, such as customer complaints about customer loyalty and the relationship between customer satisfaction and customer complaints. Real discussion customers tend to complain about the theory and rare in the country, and many are difficult to study factors affecting the comprehensiveness of the survey and the actual operable between a satisfactory choice. Consumer customers in the process not may have been satisfied. Different consumers experiencing unpleasant experience after spending may be manifested in many, and some may complain directly to the enterprise, and some may not complain to the enterprise. If customers choose other complaints means, for example, or from relatives and friends complained directly to other competitors or competitive brands, then enterprises will be faced with the risk of losing customers. Complained to the enterprise can only generate enough information to promote enterprise improvements. Customers choose not to complain directly to the enterprise may be caused by For each customer is complaining about the value and cost of the judgement of different customers is how to harvest and pay the balance between, and this tendency has become the discussion of customer complaints about the driving force. alone causes speaking, customers complained to the consumer by the consumption of products or services are disappointed by the formation is a kind of dissatisfied with the performance. For example, to buy high prices, poor service, quality and reliable products, then customers will have a psychological feeling hoodwinked, and form a complaint. When customers are dissatisfied and disappointed, he may choose to withdraw from the business, or he would express his dissatisfaction to try to receive compensation, without taking any action rarely. Generally, a satisfactory customers will be introduced to the three individuals the merits of the product, and a dissatisfied customer will speak to the 11 individuals it Huaihua. If open to expansion, the spread of Huaihua will rise exponentially as.Students groups complained that psychological and social research on the complaints tend to be different, this group of college students particularity doomed their psychological different activities, such as basic income of this group to zero, the low social status, to the whole that belong to a disadvantaged group, in view of this point, we introduce alienation variables. This group led the congregation of the exchange of information very quickly, and impact of information between the very large, in view of this point, we belief that the introduction of reference variables. There are many similar places, in this paper, to the selection of variables to highlight the special nature of university students groups, so that the empirical studies can be representative and innovative.Based on previous results, in view of the college students in a daily consumption of, and in accordance with university students in the special groups on the previous scale was modified, for the eventual formation of a campus survey questionnaire. This is the purpose of released from the target groups so as to reduce unnecessary factors affecting the feasibility of improving the measurement. Take into account this group of college students after their own characteristics and creatively put forward will be based on faith as affecting college students tend to complain about one of the major variables, not only highlight a special group of college students, but also be able to quantify these characteristics to be measured in order to arrive at a representative conclusions.Finally, the study of college students tend to complain that not only can compare various factors consumption by college students in the role of enterprises and businessmen to provide references, and the quality of mind for the future research students have an important reference. College students as a special group of people in the Consumer process will have its own unique characteristics, in the study of this group complained sexuality rare in the country. Groups to target college students tend to study complained to a certain extent explains the factors which is the main university students complained dynamic strategy . On a variety of factors to compare the weights to the various factors that influenced. at the same time it can be generalized to more customers tend to complain about the provision of reference.