Building On Network Marketing System Of Jilin Chemical Fiber Group Co.,Ltd.

Nowadays with the worldwide economic integration and globalization. Information Technology (IT) is widely used in different field. The combination of IT and Business and Trading has been treated as the signal of the coming of the age of knowledge-based economy of human being. The development of IT, especially the development of communication technology promotes Internet to be a more powerful and more modern medium. Network Marketing and Electronic commerce develop with the development of the IT. The development and the utilization of network technology have been diversified the way of information assigning and accepting, also have been changed the conditions of living,working,studying,cooperating and communicating, thus, the enterprise must correspondingly utilize all kinds of new technologies to re-organize its management theory,management manners and ways, further to make use of a certain medium for the perfection of Enterprise Management.Looking backward to the history of the development of sales marketing of Jilin Chemical Fiber Group Co., Ltd, the traditional marketing model has been taking for the market extending, that is to say sending marketing staff to contact directly with relevant enterprises. The disadvantages of such marketing model are high costs, low efficiency and slow-going even out of date feedback information. The traditional marketing model is not suitable for the further development plans of enterprises without providing timely & effective data and foundation. With the development of informationization of Jilin Chemical Fiber Group Co., Ltd and the improvement & perfection of Internet, more companies attempt to utilize this new type of Network Marketing model, and have achieved good results. Because of some factors such as changes of traditional marketing model, development of industry competition pattern and business management self-improvement and so on. the development of the Network Marketing of Jilin Chemical Fiber Group Co., Ltd become imminent.In this thesis, according to the long-term development goals and current information of the Jilin Chemical Fiber Group Co., Ltd. and integrating the marketing means of every company in fiber industry to establish and further improve the Company's Web site and e-commerce functions, and promote the development of enterprise network marketing planning. The company will use the new opportunity provided by the Internet to re-position mode of enterprise marketing , and implement unified management in production, research and materials circulation etc, a new situation in enterprise management is going to be initiated in Jilin Chemical Fiber Group Co., Ltd.The network marking planning of Jilin Chemical Fiber Group Co., Ltd include steps following: Firstly, the existing enterprise network should be improved. Due to there are many kinds of Enterprise networks marketing model, especially Jilin Chemical Fiber Group Co., Ltd is a tradition enterprises, it has a good foundation for the development of Enterprise Information. Jilin Chemical Fiber Group Co., Ltd should extend network and combine link and search so that generalize its e-commerce business more suitable for enterprise network marketing strategy. In information, focusing on publicizing the enterprises culture, news, stocks, Dynamic management, new product development and so on in Jilin Chemical Fiber Group Co., Ltd, what the clients take care. In generalizing aspect, due to Jilin Chemical Fiber Group Co., Ltd belongs to a tradition enterprise that is in the face of production factory directly, so we can adopt the 17 kinds of ways referred in the text to implement an integrated advertisement.Secondly, is to develop Jilin Chemical Fiber Group Co., Ltd electronic commerce. The development of electronic commerce and the development of the enterprises network marketing supplement each other, in the promotion of enterprise network marketing strategy can also improve the function of electronic commerce. Electronic commerce is an extension of enterprise internal information management; its full functionality will directly determine the effectiveness of network marketing based on support of the strong information system.In the development of enterprise information over the past 10 years, Jilin Chemical Fiber Group Co., Ltd has run to a systematic enterprise information system from a single enterprise LAN, existing situation in electronic commerce in Jilin Chemical Fiber Group Co., Ltd has been further introduced in the text, and it is observed that it prepare sufficient condition for expanding the function of electronic commerce, It is necessary to develop electronic commerce but also for the management of the business, financial, production, marketing and other aspects need to further improve the information system.In promoting the development of the network marketing, Jilin Chemical Fiber Group Co., Ltd electronic commerce should focus on the following aspect for development:The first is to pay more attention to customer value, make an appropriate strategic plan in accordance with customer needs and market and further strengthen the enterprises brand value and improve the brand image. The second is to accelerate the improvement of enterprise sales and purchasing network channels which is an as basic work for promoting the network.The third is to build customer service system and be for specific customers with customized products, and based on customer feedback to provide customized services. Through self-service sales model in Enterprises, not only transaction costs will be significantly lower and network marketing can do a good backup work.The fourth is to begin to implement step by step the Jilin Chemical Fiber Group Co., Ltd Network Marketing Strategy under the promotion of enterprise websites and electronic commerce system being improved. First step is to let everyone know Jilin Chemical Fiber Group Co., Ltd, which is promoting enterprises to improve popalarity. Second step is do a actual market investigate in line with publicity and production, all is for the production target according to customer demand to provide timely customer products. Third step is to improve the Jilin Chemical Fiber Group Co., Ltd business sales and procurement system and strengthen enterprise service system; all embody the "people-oriented" business philosophy. The last step is to strengthen the management to English website of the company for the further development of overseas markets. Actually english websites are used to be neglected by website owners.Network Marketing is a long-term task which needs to be operated in details. The scheme and implement of Network Marketing not only needs the perfection of the informationization management, but also needs all round positive cooperations from the managers and staffs of the enterprise. On one hand, supports from the managers decide directly the enterprise network marketing feasibility. On the other hand, Enterprises guarantee the availability of funds and relevant staff training which embody concepts of overall development of enterprises in network marketing.Jilin Chemical Fiber Group Co., Ltd will adjust the network marketing strategy in spots during network marketing with the change of market and the new product exploitated.Based on the study of Electronic commerce and Network Marketing in this thesis, integrating the actual investigation of information condition to Jilin Chemical Fiber Group Co., Ltd, this thesis completely analyzeds feasibility of Electronic commerce in Jilin Chemical Fiber Group Co., Ltd, demonstrating enterprise network marketing based on the enterprise current informationization development and the level of development, Finally, this thesis proposes the feasible network strategy plan based on Jilin Chemical Fiber Group Co., Ltd network marketing strategy.