The Study On The Supply Chain Procurement Management In JBL Company

Worldwide economy is integrated intensively along with the more and more flourishing globalization and growing market competition, at the same time, the business environment which enterprises are facing is becoming more and more complex. In order to utmost minimize the uncertainty in material supply and products demand, and obtain the competitive advantages in global market, the enterprises have to make efforts in improving themselves to ensure global supply chain management including cost, quality, delivery and service to be the core of the competition among multinationals. The competition between individual enterprises has gradually been replaced by supply chains competition. Especially with more and more knowledge to SCM, the idea of the purchasing management having the value added function is accepted by most of enterprise supervisors. Purchasing as an indispensable part of supply chain infiltrates into its all processes. Efficient purchasing management not only helps enterprises reduce their cost and improve the competition , but also create new competitive strength by realizing in integration and harmonization of all activities in supply chain, then keeping enterprises advantage further in rapid and changeful markets.In such a background, we select the paper subject of procurement management to study the famous electronics manufacturing supplier JBL as the sample, as per the current operation of the manufacturing process, in direction of the purchasing management and supply chain theories, to analyze its inner-outer circumstance by SWOT method to clearly verify its competitive position, the structure of supply chain and operating cost of JBL, it defines the key position of purchasing management and impels the competition of supply chain which is centralized by JBL itself. In aiming at the problems of JBL purchasing management, the paper put forward two tactics to enhance the company's competitive position. One is strengthening management and cooperation with suppliers and another is optimizing purchasing process. In this paper, it makes detailed explanations about the analysis, implement and application of two tactics; also proposes some practical experience. I hope these methods can help other similar enterprises to mprove their purchasing management, enhance their competitive advantages and assure their supply chain working smoothly.