Research And Design On Motivation Program For Sales Personnel Of SIME Co., Ltd

With the advent of the era of knowledge economy, human capital is increasingly a significant role, how to motivate staff to produce a better performance for enterprises to create greater interest of the enterprise, a matter of concern by the management. The completion of the sale, directly affect the income of an enterprise, therefore, the sale has been the most important department for a company and how to motivation salesman to produce better sales performance, will become an important factor in the development of a company.SIME is a private open pit mining equipment importer, established in 2001. With the enthusiasm and creativity of the sales force hard working, the company has been completed the process of accumulation of wealth, and becoming a fairly influential one-stop supplier in the field of open pit mining area. With several years of the high-speed growth experience, the company is planning to enlarge the sales in the open pit mining area, as well as to create sales in the new territories. To become a one-stop importer of advanced equipment and service provider is the long term goal. However, the company found that salesman is becoming lack of enthusiasm, and company keep loosing the salesman. All of these become the obstacles of the development of the company, and seriously affect the realization of the company strategy. In such circumstances, SIME company urgent need to study and setup an effective sales motivation program to motivate sales staff.An effective motivation program is designed based on the needs of the sales staff. The paper analyzes SIME Company human resource management functions in compensation, performance evaluation, training and career planning. The new motivation program is designed according to the analysis of the sales satisfaction survey, which conducted on the basic theory of motivations, and the real needs of sales personnel. Implementation of the new program will be stable sales force, continue to attract outstanding people to join companies, enhance their marketing strength, enterprise development and the long-term strategy.