Research And Plan On Stimulation Policy For Sales Personnel Of Talent Co.,LTD

The survival and development of enterprises can never separate from talents. Attracting, keeping and promoting talents are the most important strategy for enterprises. Stimulation is just an effective means to fulfill the above goal of human resource management in modern enterprises.Talent Co., LTD is an export oriented private company. An active and creative sales force has been the drive leading the company to rapid expansion since its establishment eight years ago. But in the past two years, monotonous and incomplete stimulation policy has lost the attraction to the sales personnel. Their enthusiasm for working went down, and many resignations were handed in. It becomes the first factor that restricts the increase of sales volume, furthermore threats the development of the whole company. Under these circumstances, it is urgent need for Talent Co., LTD to study out effective stimulation policies to fully mobilize the sales personnel's working enthusiasm and fully bring their potential into play which can contribute to the survival and development of the company.The effective stimulation must be made on the base of the demands of employees. That is the standpoint of this paper to study stimulation policies. This paper presents the existing problems in the current stimulation policies through analyzing the demands of the sales personnel and how much they are fulfilled at present based on the demand investigation carried out in Talent Co., LTD combined with basic theory of stimulation. According to related stimulation theories and referring to some experience from other enterprises, a pertinent stimulation policy was presented based on problem analysis. That is setting up the developmental stimulation system surrounding career planning, improving the material stimulation system focusing on compensation and reward, establishing the spiritual stimulation system aiming to satisfying the psychological needs.A stimulation policy based on the demands of the sales personnel was made out in this paper by adopting theory linking practice method. That policy is closely related with the company and suitable for operation. It will greatly mobilize the sales personnel's work enthusiasm, enhance marketing and sales strength of the company and contribute for the long-term development of the company.