The Research Of Core Competence Of Dalian Petrochemical Corporation

Based on the domestic and foreign scholars on the core competitive theories, this paper first focus on the macro environment of Dalian Petrochemical Corp., using the PEST analysis method of the macro-political environment, economic environment, social and technical environment for a brief analysis. Next, this paper analyzes the petrochemical industry service situation at home and abroad, foreign petrochemical industries and the Chinese are vastly different, autonomy is very strong. And domestic petrochemical more services from the reorganization unlisted existence enterprise, fraught with problems, mainly institutional issues, personnel issues, concepts as well as technical problems. The beginning of this article inspection Dalian Petrochemical micro environment, start from the main business. According to the characteristics of different industries, Dalian Petrochemical business is divided into six plates. Port logistics operations, engineering and technical services business, the use of water resources operations, material storage business, social service, plastic and chemical business. In this paper, the Boston analysis identified Dalian Petrochemical star service; it is the core business of port logistics operations, engineering and technical services business, and the use of water resources operations. Then SWOT method, a detailed analysis of each one of our core business strengths, weaknesses, opportunities and threats. Analysis after the text of the core competitive edge laid the foundation for the analysis. Combining the core competitive edge content services and petrochemical industries, is established based on the value of hard copy Extensible three criteria indicators evaluation system. Through interviews and expert-level analysis, the criteria for determining the indicators and the weights. Then the scoring five minutes, every one is the core business in various indicators of the score. According weighted index calculated each scored a core business in all criteria for the score. Finally come to this conclusion: The Dalian Petrochemical three core businesses, the core competitiveness of the overall evaluation of the status quo is the strongest port logistics operations, engineering and technical services business times, The third business use of water resources. In value terms, the highest technical score. Based on this analysis this paper Dalian Petrochemical enhance core competitiveness of the response, including prominent development core business, implementation services marketing strategy, human resources management strategies, the establishment of a learning organization.