The Research Of A Case About Product Structure Optimization For DSOC

As the socialist market economy continues to improve and speed up the process of industrialization, in particular the advance of globalization wave of business in order to meet the trend of this kind of development and maintain the competitive advantage of enterprises to maintain the sustainable development of enterprises, product mix adjustment has become an urgent task at present. On the adjustment of product structure of previous studies mostly from the macro level, and the few studies at the micro level. Strategic adjustment of the product mix from portfolio theory, the use of dynamic adjustment of the product mix strategy is the development of an important growth strategy.Having in view of this , this article basing on the investigation and the study, has compiled the case that Dalian Shipbuilding Offshore Co. Ltd, has optimized the product structure. Through researching the changing process of DSOC, external and internal environment, utilizing SWOT analysis, and the network chart and so on , the series of related theory methods have made the analysis to the case. It also proposes the train of thought and the measure of the product structure optimization in the production, the technology, the personnel and the institution.The study of product structure of this article aims at making effective entrepreneurial strategy, providing references for decision-makings with offshore industry features, rising management ability of enterprise, and keeping with leading the tracking of market development, drawing lessons from advanced foreign experiences, making management system of enterprise managers perfect to make the company in leading track of market development. It will provide good experiences for other relevant enterprises, especially for those leading the market of the industry.