The Product Innovation Management Of High-tech Enterprise

After entering into the new century, with the acceleration of the economic globalization and information globalization, the new features has occurred in the manufacturing model and market environment in the manufacturing Industry of China, such as the product lifecycle is getting shorter and shorter and the product innovation is getting quicker and quicker. The pressure undertaken by the enterprise (especially the high-tech enterprise) is getting bigger and bigger. Facing the current situation, high & new technology enterprises must pay attention to the continuous increase of product innovation ability in order to realize a high level, high efficient and sustainable development, especially to establish and consummate a product innovation management system in conformity with the corporate development.This paper, based on the current development situation of Zhejiang WELLCOM Co.Ltd., making a profound analysis on how WELLCOM implementing Integrated Product Development during fingerprint products and solutions development, testifies the Integrated Product Development is an effective solution for high-tech Product innovation management. With management integrations of product development team, structure scenarios, decision evaluation, working item management, combination of marketing and technology, WELLCOM has achieved successful product development of fingerprint products and solutions, which lead to huge value to company and customers. WELLCOM has made some improvements on integrated product development According to the actual situation. For example, ASB established collaborative R & D alliance for integration of external resources based on modular technology and enhanced operations and management to achieve the overall customer-oriented solutions. These are just the innovation points of this thesis.Integrated product development has positive and effective impactions on product development for China enterprises. And China enterprise should implement continuous improvements based on own situation in order to enhance innovation product development capability.