A Study On The Developmental Model Of Coastal Cities' Tourism Resources

With the rapid development of tourism industry,coastal cities have played an important part in tourism industry of our country because of advantaged resources, ascendant region and comfortable environment.With the dramatic comepetion in tourism marketing,how to develop coastal cities' tourism resources according it's character become very necessary.Now the domestic researches on developmental model of tourism resources mainly concentrated on the following aspects:researches from attributes of tourism resources,researches from region,researches from dimensional structure and researches from principal part of investment.On this background,this thesis selects developmental model of coastal cities' tourism resouces as it's research object.This thesis mainly uses articles review and combination of theory and case methods.Firtly this thesis makes a review of development of coastal cities' resources. Secondly this thesis analyzes the character coatal cities' tourism resources and the influencial facters of developing.And then this thesis develops a model of developing coastal cities' toursim resources in three aspects which are the develop structor of coastal citis's tourism resouces,product combining and marketing.Finally,this thesis makes a case study of tianjin using coatal cities' tourism resources developmental model.In this case,this thesis makes a detailed study of Tianjin's ascendant region, tourism resources,tourism products combination and tourism marketing strategies. And basing on the above study this thesis puts forward lots of suggestions on toursim resources development of Tianjin.