CRM Aims At A Corporate With Culture Conflict Issues

Customer is one of core factors which Company's existence and development should rely on; a good customer relationship management may reinforce a Company interacting with society, to improve customer's satisfaction and loyalty with good image and reputation. On the other hand, a good customer relationship management may enable the Company more attractive, to ensure the Company's business activities running smoothly. In the long run, as return this may also help the Company to make much more profit and bring up much more social benefits as well.The Customer Relationship Management, or CRM, originated from a business mode of "customer focus", which mainly aims to continuously improve the relationship between a Company and its customers, executing in all divisions throughout a Company ranging from Sales and marketing, quality management, technical supports to customer service. The main purpose of CRM is to attract and sustain more customers with timely, comprehensive and professional services and solutions, combining with process optimization to satisfy and sustain customers while minimizing its operating cost internally.This paper aims to help some private enterprises or joint ventures with small or medium-size scale, they face some big challenges coming from day to day business operations management deriving from corporate culture conflict, stepping further into root cause investigation of based on its development history, philosophy difference between eastern and western culture, etc, combining with studies on relevant CRM module, base on my personal work experience in foreign Companies, is trying to provide a series of solutions to managers on how to narrow or bridge different corporate cultures between customer and themselves.