The Study Of The Improvement Of Building Corporate Culture In K Company.

As global economy grows more and more drastic day by day, domestic enterprises are becoming more eager to seek the model of sustainable development. Entrepreneurs, managerialists and economists of various countries are studying the core competitiveness of enterprises unceasingly. And excellent enterprise culture is cultivated with great concentration on the basis of organizational structure of enterprise, human resource and strategic operation. Distinguished enterprise culture can form measurable competitive edge. The managerialist Kurt drew such a conclusion through years of research and investigation: those enterprises which value characteristics of enterprise culture overwhelm those who think little of the construction of enterprise culture in business performance. Whether Chinese enterprises can grow to become world-class ones unceasingly while remaining prosperous all the time depends on whether importance is attached to the construction of characteristic enterprise culture, which is also the issue excellent Chinese enterprises attach greater importance to.This article is aimed at exploring enterprise cultural patterns and approaches appropriate for domestic enterprises. It probes into common questions and solutions arising in the construction of domestic enterprise culture and demonstrates the structure and prerequisite Chinese enterprises need equipping with for the construction of enterprise culture by way of researches on related documents and data, and with the combination of K Company as object of empirical research and fusion of management and economics theories and etc. Based on the acknowledgement of the construction of enterprise culture of K Company, this article conducts further research and analysis, collects latest data and material, and explores issues enterprises shall probably encounter in the construction of enterprise culture carefully and digs into reasons and solutions therein. Besides, It analyses questions and solutions about enterprise culture our Chinese enterprises shall probably encounter in markets at home and abroad, carries research and analysis on processes and approaches in construction and improvement of enterprise culture, demonstrates the structure and prerequisite Chinese enterprises need equipping with for the construction of enterprise culture and throws light on every link in the construction of enterprise culture in detail in order to provide experience reference for the construction of Chinese enterprise culture.K Company is an enterprise relatively successful in domestic communication industry and has acquired some effect in its construction of enterprise culture, so the research and analysis on its construction of enterprise are of comparatively strong practical effectiveness. This article researches the influence of enterprise culture on the long-term benefit and sustained development of an enterprise, for example, what kind of enterprise culture to be constructed, by what models and approaches of enterprise culture shall benefit the long-term and sustainable development of an enterprise and form the core competitiveness. Meanwhile, it provides domestic enterprises with some references on how to maximize the utilization of intangible assets of an enterprise, integrate the labor power, material resources and financial capacity effectively and reduce cost while improving benefit as the ultimate purpose.