Study On Finance Risk Warning Management Of Real Estate Enterprises

With the development of global economic integration, international capital flows continuously enhances, trade frictions are increasing, and the economic structure is becoming more and more unreasonable. After China's accession to the WTO, Chinese enterprises will have to face the impact of economic globalization, and the accelerating challenges of the multinational companies entering the Chinese market. Real estate development industry in this form is particularly eye-catching, ever-surging like rapid changes. China's real estate industry is still a new fast-growing industry. In order to ensure the healthy development of the industry and steady growth, in order to ensure this industry in the competition in an invincible position, effectively avoiding, preventing and controlling risks are the industry's top priority.This paper combined the financial risk warning theory and specialty of real estate development enterprises and studied the application of financial risk warning through the use of computer knowledge. Based on the financial risk warning theory, the business cycle fluctuation theory, the internal control theory and modern financial management theory, this article made a deep analysis on the financial risk particularity of the real estate development enterprises. With emphasis on the special nature of the industry and linked funds in the real estate development enterprises, it proposed a design ideas that quantitative and qualitative analysis must be of a combination in the model-building of financial risk early warning in real estate development companies, in order to build a effective early warning of financial risks management model for real estate development industry. During quantitative analysis, the traditional single-variable model of determination and Z scores of model is adopted; during qualitative analysis, it has proposed three characteristics about regional characteristics, product characteristics and policy-oriented characteristics, and then the target industries were to be analyzed separately. This article applied to the EXCEL application software which people are familiar with for the establishment of the model, and examples are introduced for validation. It tried to apply the theory of financial risk warning to professional industry field, to strengthen early warning of financial risks theory, and expand the application scope of the theory.