Empirical Study On The Evaluation Of Small And Medium-sized Enterprises Portals

With the development and popularization of social informationalization, a growing number of enterprises websites have emerged. And each enterprise expects to have a high-quality website. However, due to the lack of a correct theoretical guidance and scientific evaluation system, ugly, inefficient is the ubiquitous phenomenon of enterprises websites. If enterprises want to improve the core competitiveness through using the website, it is necessary to evaluate and to summarize their website. Through the website-evaluation, the website operators can sum up and integrate experiences and lessons of the website construction. This will lay the foundation for identify websites developmental strategy. Additional, the website investors can get acquainted to the site situation, brand strength and development potential which can be used as the proofs for investment decisions. Users need to know how to find the best website to get the most services and value. All aspects of requirement promote the research and practice development of websites.This thesis analyses intensively and summarizes the theories related to website evaluation. And based on that, it studies and discusses the features and problems of enterprises websites, summarizes the existing research results, and consummates SME portal evaluation index system with the SME portal features. It chooses AHP evaluation method to determine the index weight values, studies and implementes the data acquisition of three objective indicators. Also, it has implemented to an evaluation system for SME portal which can be provided as a quickly, practical appraisal methods and evaluation tools for website evaluation. Union two typical actual cases of SME websites which as examples to analyze, the system evaluation result can be useful for the decision-making of website development. Therefore the Enterprises can identify the deficiency of the website and find comments of improvement.