Studies On Current Situation And Strategic Countermeasures Of The Fruit Industry In Yangtze River Delta

Fruit is very important in our daily life. It is nutritious and popular. As people's income increases, so does the demand of fruit. Fruit planting industry is about all economic organizations, which operated domestic fruits. Fruit industry development is an evolvement of the fruit economy. The SWOT (strength, weakness, opportunity and threat) theory is an analytic method to bring forward the feasible countermeasures of industry development by analyzing its interior strengths and weaknesses, as well as the exterior opportunities and threats.According to the demand of economic development and in allusion to the status quo of fruit industry, the paper will regard Yangtze River Delta's fruit industry as the research object. On the basis of referring to a great deal of literature and visiting some main fruit growing regions, it found out the practical conditions of fruits development in Yangtze River Delta. In the light of the systematically analytic method of the SWOT, it probes into the development of fruit industry in Yangtze River Delta, including the strengths, weaknesses, opportunities and threats which are confronted with by using the qualitative analysis. Based on the analysis, it puts forward its countermeasures in order to develop fruit industry in Yangtze River Delta in an health as well as sustainable manner. The main results were as follows:1. We completely analyzed the natural and the social conditions. By investigating the local fruits areas, fruits fields, the makeup and overall distribution of fruits varieties, science and technology, greenhouse planting, germplasm resources, the market, the production and organization style, we found out the status quo and background of fruit industry in Yangtze River Delta.2. We analyzed its strengths , weaknesses, opportunities and threats by using the SWOT theory, and then brought forward its feasible strategic countermeasures by using systematically analytic method after establishing the SWOT matrix. The study showed that there are definite basis and advantages to develop fruits industry in Yangtze River Delta.It is entirely feasible to develop fruits industrialization as long as we can make good use of resources advantages and solve the natural and the artificial problems.