Research Of The Regional Logistics Competitiveness In The Yangtze River Delta Based On The Swot Analysis

With increasingly reform and opening-up in our country, the economic has gained rapid development, especially in the coastal areas. Constant industrial upgrade and transformation in China bring more opportunities for the development of logistics industry. The modern logistics industry is a emerging industry and a new growth in our country’s economic. We can’t develop logistics industry and make it as a pillar industry without scientific planning and construction, which is also concerned by the government and companies. Therefore, it is of vital practical significance to study the regional logistics competitiveness, which can provide references and suggestions for the government and companies, help them to find the right direction of the regional logistics development and search a realistic and market-competitive development path.Based on the theory of regional logistics competitiveness, an evaluation system was constructed by using analytic hierarchy process (AHP), including five first-level indexes and forty-four second-level indexes. According to the data in2011, a comprehensive evaluation of Yangtze River Delta (that is, Jiangsu, Zhejiang and Shanghai) regional logistics competitiveness was conducted. With reference to the evaluation results, SWOT analysis was applied to analyze the strengths and weaknesses of logistics development in Jiangsu, Zhejiang and Shanghai, subsequently having constructed the SWOT matrix in the three areas and the SWOT matrix in Yangtze River Delta region. Some development strategies were proposed by analyzing and estimating the internal strengths and weaknesses and the external opportunities and threats of Yangtze River Delta region. With reference to the study on the Yangtze River Delta regional logistics, the following strategies are recommended to the future development of the government and logistics companies. Rely on the good regional economic environment and increase investment in logistics infrastructure. Enhance the intraregional cooperation to realize resource complementation and sharing to develop the linked logistics. Establish third party logistics companies, cultivate and introduce logistics talents, promote the informationization of logistics, boost the logistics standardization, develop e-commerce and explore new sources of logistics growth. Pay attention to environment protection and develop environment-friendly logistics in the Yangtze River Delta region.