Study On The Structure And Optimization Of Domestic Tourist Market In Harbin

The tourism resources of Harbin city are very unique, in order to ensure its uniqueness into full play, it is very necessary to study and analyze the tourist market. Tourist market is the prerequisite and condition for the survival and development of the tourism industry, the competition of tourist source market directly affects the sustainable and healthy development of the tourism industry in the region. Tourism products have the characteristics of non-transferable and non-storage, make it more dependent on the market compared to other industries. In this paper, the quantitative analysis is made on the tourist attributes of Harbin tourist market firstly; Then combined with statistical discipline and the theory of tourism market discipline, The indexes such as inter annual fluctuation index, inter annual concentration index, geographical concentration index and so on were cited, analyze the spatial and temporal structure of the tourist market in Harbin; Then the Boston matrix model is introduced to classify the tourist market of Harbin City, make a clear understanding of the uniqueness of each market segments; At last, according to the grey system theory, build a grey forecasting model of tourist market in Harbin, forecast the number of tourists and tourism revenue in Harbin city in the next 5 years.The quantitative analysis of statistical indicators is an objective and comprehensive demonstration of the spatial and temporal structure of the tourist market in Harbin;The establishment of the Boston model clearly divides each tourist market in Harbin; The establishment of grey prediction model can analyze the development trend of Harbin tourist market better. Then, according to the analysis results, the problems existing in the tourist market of Harbin city are summarized, and give some new recommendations of the development from the marketing strategy, policy guidance, business management, product development and other aspects. It has a great significance to make the policy of the tourism development, expand the tourist market, and build a complete tourism industrial chain of Harbin city.