Entry Tourist Market Research

After World WarⅡ, tourism worldwide has developed rapidly, at present it has become the important aspect of national economic growth. Along with the regional tourism competition intensifies, how to continually stabilize and expand the tourist market has gradually become the important problem of increasing tourism economy income and realizing the sustainable development of tourism industry. The features, the needs and the structure of tourist market of tourism development research have also become one of the important content of research. China's tourism market has been formed development present situation of domestic tourism, inbound and outbound all-round, and because the economic characteristics of the developing countries, China tourism development chose unconventional development road, inbound tourism started once served as China market. After nearly thirty years of development, the entry tourism on Chinese economic role in promoting effect is remarkable, especially in the balance of payments and expands foreign exchange income etc. Of course, vigorously develop inbound tourism can not only increase national and local foreign exchange income, it also can greatly enhance countries and areas of international reputation and influence, and drive related other industrial development together. Therefore, analysis and study for characteristics and structure condition of a country or a region of the entry tourism market, for further establishing tourism and economic policies, can promote tourism and the whole social, and has a very important significance for economic development.This paper choose the entry tourist market in Yunnan province as the research object, according to the relevant statistics and data collected, using the related model and statistical method of data sorting, inductive description, and analysis the chart. On the one hand, from historical amount, time dimension, space scale, population characteristics, behavior model, and psychological preference and so on, the general characteristics of Yunnan province entry tourism tourist market were comprehensively analyzed. On the other hand, entry tourist market structural changes are also analyzed. Focus on these two aspects of analysis we can draw the conclusion and corresponding revelation and Suggestions.The overall characteristic of Yunnan entry tourist market mainly includes: in the history of the total ,it can be divided into three stages, and overseas tourists number increasing rapidly. China's entry tourism market correlation degree is higher, inbound tourism market volatility of bigger, the share amount of entry market is still low. In the time dimension, the seasonal fluctuations of Yunnan entry tourism market is small. From space structure, status of part number changes faster, market concentration slightly tall but the trend is decreasing; on the Gender form, the men proportion of Yunnan tourists is slightly less than girls. In the age structure, middle-aged and young group is still the subject of Yunnan province tourist arrivals. On the vocational structure, the proportion of professional and technical personnel people is the largest, the group of students flow cannot allowed to be ignored. From Education structure, highly educated in Yunnan tourists is a greater proportion. In the traveling way, the Yunnan Province entry tourist's individual traveler community proportion is high. On the purposes, the Yunnan tourists concentration is strong, among them with sightseeing tourists is the most. To obtain information source, as acquirement more visitors choose travel guides. According to travel times, compared with the whole nation, Yunnan tourism market of revisit rate is still not tall. Consumption status, Yunnan overseas tourists per capita days spent lower. The preference of tourism resources, the interest entry tourists in Yunnan tourism of resources is obvious, which features prefer landscapes and the tourist resources of folk customs of tourist groups largest proportion. The preference of tourist commodities, more than half of the tourist arrivals are Yunnan food/tea class. And receives the facility by chance aspect to the tourist service quality, the overall command enters a country the tourist to be satisfied. Hotel service and quality of food and beverage service is good, but toilet facilities quality of scenic spot is not optimistic. The changing features of Yunnan entry tourist market structure include: On the one hand, each entry tourism market overall growth of Yunnan is good, many tourists market development of area is rapid, it will keep rising in nationwide. On the other hand, Japan and Singapore market appeared recession information, and also Yunnan overall entry tourist structure is good, it has certain market competitiveness.According to the results of the analysis of above two parts, corresponding revelation and Suggestions are put forward one by one. For the volatility the problem of Yunnan inbound tourism development, we must pay much attention. In view of the main body of entry tourism market is still surrounding countries, so Yunnan still need to vigorously develop the geopolitical tourism economy to expand geopolitical tourism market. And it Still need to modify the tourist structure as the means, and constantly develop high-quality entry passengers. Take full advantage of all kinds of tourist publicity media, innovating tourism promotion way, promoting tourism product development type changes from the type of "supply pull" to "demand drive". Continue increasing opening-up amplitude and pace, strengthen regional tourism cooperation, trying to explore the entry tourism tourist market of new channels. For the decline status of traditional advantage of red-tourism market: Japan and Singapore, Yunnan should give a high degree of attention. The main entry red-tourism market Yunnan province were determined, and also the further overseas tourism marketing steps.The paper tries to analyze the characteristic of tourism market and propose the corresponding enlightenment and Suggestions, provides certain scientific basis and guidance for more reasonably ensuring tourist market orientation, the development of tourism products and marketing, and tourism development strategy planning.