Research On The Expansion Of Suichang Tourist Source Market In Zhejiang

In recent years,China’s tourism industry has developed rapidly,and the market competition within the tourism industry has become increasingly fierce.The problems of the homogenization of some tourist attractions and the excessive capitalization of tourism have gradually emerged.more and more intense.In this competitive environment,the development of the tourism industry needs to improve the development quality of the tourism industry and increase the satisfaction of tourists.Tourist attractions need to continuously optimize the construction of tourist attractions and the supply of tourist services according to the needs of tourists to increase their attractiveness to tourists.This requires that tourist attractions continue to pay attention to their own source market and the behavior of tourists in the travel process.Judging the needs of tourists according to the current situation of the source market,and actively formulating strategies to expand the source market of tourist attractions,to avoid wasting too much publicity and market expansion costs in the market competition to cause waste of resources.In practice,some tourism resource managers often blindly expand the market and develop the tourism industry,resulting in outstanding problems such as insignificant tourism characteristics and low tourist satisfaction.In the context of the current development of the tourist source market,the strengthening of tourist attractions and analysis of the structure of the tourist source market has been crucial to the improvement of tourism quality.This paper takes Suichang County,Zhejiang Province as an example to conduct an in-depth study on the expansion of its tourist source market.It uses literature research methods,field visits and questionnaires to analyze the problems and reasons that affect the expansion of the tourist source market,and proposes the market.Expansion and optimization of development strategies and suggestions.The full text is divided into six chapters.First,it elaborates the background and significance of the study,outlines the main views of domestic and foreign scholars on the expansion of the tourist market,and introduces the technical route and methods of the research;second,defines the tourist source Market and other basic concepts,expounding the theories used in the research,including sustainable development theory,consumer behavior theory and tourism flowtheory;furthermore,it introduces the tourism endowment resources of Suichang County,Zhejiang Province Villages,folklore and human resources are summarized,and the current development status of the customer source market is analyzed.The distribution of the customer source structure is studied separately.Then,the questionnaire survey method is used to analyze the behavior characteristics of tourists in Suichang County,Zhejiang Conducted a survey,summed up the conclusions of the survey,and analyzed the problems reflected in it;finally,put forward the development strategy of Suichang County in Zhejiang for market expansion,including suggesting the positioning of tourism features led by farmhouse + homestay,establishing urban residents and white-collar workers The market segmentation strategy of such groups,and put forward suggestions on the problems in the market structure of the customer source.The purpose is to promote the market expansion level of tourism development in Suichang County,Zhejiang Province,and provide a certain reference for the development of tourism.