The Capital Flow Management Of Electrical Appliances Chain Enterprise Based On The Value Chain

With China joining into WTO and melting into the world economics day by day, the step of globalization speeds up gradually. According to China's pledge, Chinese retail trade's entrance of the world transition period ends on December 11, 2004, which meant China opened tail market comprehensively to the foreign capital. Overseas chain retail sales enterprise wells up into the Chinese market with the unprecedented speed and the scale, therefore the domestic enterprise must face the competition of internationalization. Under the emerging market environment, facing the formidable international competition, the electrical appliances profession faced with the structure adjustment, one batch of electrical appliances chain enterprises withdrawing from the competition market, finally forming several big electrical appliances chain enterprises. They carry on the optimized disposition of resources through the expansion, the conformity, buy as well as the multiplex strategy, thus enhancing the operation efficiency and the market competition strength.The baud value chain theory has provided the powerful tool for the analysis of enterprise competitive advantage. Now, the market competition scope is expanding from the single enterprise's competition to the competition between a value chain and another value chain. The single enterprise is too weak to obtain the superiority status in the competition. Through the enterprise resources and the new combination of the technology, fund, management and market, the resources supplementary can be realized, the investment risk can be reduced, and the scale benefit can be enhanced as well, thus forming the formidable coordination superiority.The electrical appliances chain enterprise occupies the industrial chain middle link: Upstream are the suppliers, downriver are the terminal customers, and the supplier, enterprises, customers constitute the value alliance. Because the homogeneity of the electrical appliance products is serious day by day, the enterprises'win in the competition is decided not only by the enterprise's own resources superiority, but also by the conformity value chain union of the resources superiority; the electrical appliances retail sales enterprise uses such value chain union strategy as centralize the superiority enterprise, the superiority strength, the superiority property and the fund, enhance the operation efficiency of the supplies chain, and walk the multiplication, the multi- regions as well as the group large-scale management path, through which to concentrate the resources of the enterprise, and unceasingly make up and promote its'own core competitive ability. The fund flows is vividly analogized as the blood in the enterprise life, especially to the commercial department. With the gradually reduce of the electrical appliances profit margin, the fund use efficiency has basically decided enterprises ' development speed and the scale. Under the condition of the multiplication of electrical appliances chain-like enterprise, the multi- regions to the fast development, the flow management based on the value chain fund is a new management innovation to adapt develop demand of the enterprise. Track the feedback of fund class, thus understand the fund flows, the current capacity, the speed of flow, as well as the fund cost; formulate the corresponding financing, the investment, and the assignment strategy of the enterprise; understand the fund assignment, the working condition in various chain links, as well as the appraisal to flows of the fund efficiency; forecast the future cash current capacity through the analysis to certain essential factors to make the administrative personnel of the enterprise adjust the strategy in time. At the same time, in the enterprise multiplication developmental strategy, the fund circulates in retail trade and outside the real estate profession has decided the electrical appliances chain-like enterprise's value together.Based on the value chain theory, through the analysis of in exterior value chain of the electrical appliances chain retail sales enterprise, this article analyses fund flows in the value chain; through the management of the fund flows, the enterprise fund flows effectively with the dynamic optimization is realized, thus causing the enterprise thing class, the information flow, the fund class more unimpeded; taking the enterprise value increment as the goal, with the aid of the free cash-current capacity and the economy increasing value model, it analyses the key aspect of cash flows that affect enterprise value rises in value, conforms the value chain resources superiority inside and outside of enterprises, distinguishes the increment flows with the non-increment class, realizes the fund effective operation, enhances the fund transport business efficiency, speeds up increment flows of flow rate, finally realizes the capital appreciation positive cycle, and wins the enterprise competitive advantage.