Study On Fund Operating Pattern Of The Household Electrical Appliances Chain-retail Enterprises

The household electrical appliances chain-retail Enterprises is a professional household electrical appliances retailing business which branches from the Retail Enterprises chain. The collocation "household electrical appliances chain-retail" hasn't appeared until 2004 in an MBA academic dissertation of Huazhong Normal University. That means the household electrical appliances chain-retail Enterprises has been paid much attention at that time not long ago.The main body of this article is the household electrical appliances chain-retail Enterprises, that's because the enterprises have made a rapid progress these years. Furthermore, the operating profit margin is in the lead of the whole profession. A private enterprise exert to a monopolist in our country is an unusual phenomenon.Facing this kind of unusual phenomenon, studies on the literature are usually paying more attention to enterprise's structure, the distribution as well as the phenomenon of invading aspects and so on. Standing in predecessor's foundation this article aims at studying the fund revenue and expenditure and obtaining from the internal capital operation. This article unifies the western classical economic theories and summarizes each kind of fund operating pattern. Regarding the universal fund operating pattern, this article analyses the reason and characteristic of the household electrical appliances chain-retail enterprises.As a household electrical appliances chain-retail enterprise, Suning is the best typical case. Because the life circle of Suning are in a cord with the entire industry, and its structure and the management characteristic have also contained all commons of household electrical appliances chain-retail industry, In addition, Suning is one of the monopolists in our country of the household electrical appliances chain-retail enterprises, therefore this article will the case of Suning to do the further confirmation.This article consists of six chapters. The first chapter is the introduction that mainly introduces the research background, the academic methodology and the research methods. Then this article will summarize the overview contents, and introduce the train of thought.The second chapter is about the situation of study. Firstly, it introduces the predecessor of the household electrical appliances chain-retail enterprises retail business. Secondly, it shows the study of capital management. Lastly, it briefly summaries the present research situation of capital operation patterns.The third chapter is theoretical analysis. Start with the concept, it introduces the classical economics like MM theory, the Balance Theory and the Transaction Cost Theory, then it comes back to the relationships of both the theory above and the household electrical appliances chain-retail enterprises. The key parts are to inquire into the fundamental type of capital management, and the article is obliged to discuss the necessity of study.The fourth chapter is to show the problems of the fun operating patterns and do reason analysis on the fund operating pattern of the whole household electrical appliances chain-retail enterprises. The primary parts cover the question and the reason. The author mainly aims at analysis the roots of the reason.The fifth chapter is the case study of Suning. This chapter aims at proving the truth of the conclusions above with a truth case, that including the brief introduction, financial statement analysis and the valuation. It would find the true statistics of the household electrical appliances chain-retail enterprises, and prove the existence of the fund operating patterns.The sixth chapter is to establish rational operating patterns to improve the olds'of the household electrical appliances chain-retail enterprises. This chapter is one of the most important parts of the article. The author needs to find the solution to the problems discussed above in the forth chapter. The household electrical appliances chain-retail enterprises have to unify the financing management system and fund operating system, adjust the debt structure, and improve the relationships among the upstream and downstream enterprise like supplier and consumer.In a word, this article analysis the fund operating pattern of household electrical appliances chain-retail enterprises nowadays, and at the same time hope that the article will be use for a reference to attract more intention to this domain.