Diagnosis And Analysis On The Operation Of Langfang International Hotel

The hotel industry is one of the three major sustaining branches of tour industry. the hotel industry in china has got a great development since the china's reform and open policy of 1980s.However, because the existence of hot phenomenon about investing to build hotels, the increasing quantity of hotels in many places exceeded to the growth need of the consume market obviously, which, in many places, cause the quantity of hotels, especially upscale hotels to change from supply in short into excess supply. The relate of supply and need is out of balance, which directly cause the performance of the industry is not good, among which; the state-owned hotels that account for the most quantity perform worse.Under this background, the combines relevant theories of modern enterprise management with the hotel management theory, analyses the present condition and future development trend of the China's hotel industry, analyses the environment for market of international-level hotel in Lang fang city, the environment for competition and the strength and weakness of those hotels, make the situation clear that it face to develop the hotel industry in Lang fang city and various factor that influence the development, then adopt the SWOT method to analyze the strength and weakness of Lang fang international hotel and match the exterior opportunity and threat, apply strategic theories of enterprise development and Port's strategic theories of competition to carry on an analysis about the result of matching, and in results, obtain four kinds of developments and competition strategy for choice to adopt to develop the industry. The thesis points out the direction of development and managerial operation for Lang fang international hotel in future, and show the proper strategy for competition. according to the strategy adopted, The thesis state series of reforming plan and put forward to counter plan to carry out, including the change of the organization structure among hotel enterprises, the establishment and promotion of the core competence, the creation and maintenance of relationship with all elaboration level, and the steps and implement methods to develop through chains and extend management.