The Research About The Convention & Exhibition Economy In Lang Fang

As a new economic form, the convention & exhibition economy has been valuedby more and more states and regions. In China the convention & exhibition economyhas experienced so fast growth that it came to be a significant focus in the course ofeconomic development as well as one great potential industry.The city of Lang Fang has taken full advantages of its resource to grasp thedeveloping chance and has achieved some success. However, the convention &exhibition economy in Lang Fang is still staying in the basic phase and is limited inpractice by lots of outstanding issues. There is urgent need to study it in theory and toresolve it in practice. Which is start and terminal of the convention & exhibitioneconomy in Lang Fang. In addition, the paper further use the method of AnalyticalHierarchy Process (AHP)to establish the integrated evaluation system of indicatorsabout the convention & exhibition economy and make fix-quantity appraisal of it.Then comes to the last point , in the above mentioned, the paper proposes somedetailed strategic measures to the development of the city's the convention &exhibition economy including the Localization strategy, the Brand strategy andHuman Resource Management (HRM)strategy.