| Jungfrau beauty chain was founded by Mr.Oulin in 1982. It used special permission chain and prompted development in Europe.In 2004,Beijing Jiaheli co.united Jungfrau beauty chain by its abundant strength and formed strategic alliance, and then introduce to Chain. In 2007, Jungfrau beauty chain set up branch company in Lanzhou city for open up Lanzhou market. Jungfrau beauty chain union modernists life-need, combine the improve looks with body-contouring first in China. It have satisfied people sufficiently consuming need synthetically.Gansu branch of Jungfrau beauty chain was borne in 2007. This is the period of Lanzhou cosmetology industry still develops rapidly. But it is that the beauty parlor competes to begin to aggravate. The profession moves towards the conformity and the reforming time. The citizen of Lanzhou city understand foreign beauty shop and accept foreign beauty shop still need some times. The beauty shop of the Lanzhou city have many difficities because the economy is not developed and so on the reason, some beauty shops havn't ways to develop, other beauty shops support with hardship. How are the beauty shop of Lanzhou city? Investigates its reason is that beauty shop operator lack the management knowledge and the marketing knowledge, non-specialized and non-systematic,comprehensive. Jungfrau beauty chain not only sells the visible in kind produces, moreover also sells the invisible service produces. At present many beauty shop lack the correct understanding for the invisible. No effective management for it. Jungfrau beauty chain also has the similar problem. The paper embarks from the beauty shop service product understand, from present shop marketing situation of our country and Lanzhou city beauty shop analysis, beauty shop market' marketing environment analysis, discusses the constructing of beauty shop's product marketing strategy system for Jungfrau beauty chain. Key to discuss the astablishes of the Jungfrau beauty chain service visibly,skill,relations and standardization .(way result significance)... |
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