Market Analyzing And Marketing Strategy Of BH Company

With the development of reform and the enhancement of life, people's expense psychology and the consumption pattern transform deeply, besides the traditional basic necessities of life, the massive consumers come up the higher level life and health care, because its giant market and high profit, the bee produce market attracts the multitudinous businesses to enter in. the competition was extremely intense.This article is based on the BH Corporation market marketing strategy has been determination, through the analysis of the market environment and the competitor condition which the BH Corporation locates, I found the BH Corporation new marketing strategy. On the product strategy, this article proposed BH Corporation should set up the bee product expert's profession image. And unify the corporate image and the product image. On the channel strategy, this article proposed the merchant and the company implementation strategy alliance, develops the new product together, meets the customer different demands, and achieves the sale goal. Also it proposed to build the profession association leader which BH Corporation locates; BH Company should adopt the policy and government strength, to reduce the channel development cost. On the promotion strategy, this article proposed to build up the target K/A market, and strengthen product exhibition to achieve the sale goal, also the article proposed to unify the emphasis brand and the promotion.