Research Of Confucianism And The Enterprise Culture Of Shandong Shifeng Group

The 21th century is a cultural impactive era, enterprise cultures use the power of culture to build up their core competitive power, this will make enterprises develop sustainedly. According to this point, the enterprises in China should establish the enterprise cultures with their Chinese features, in order to make the enterprises develop sustainedly and healthily.This article has finely analyzed the case of " the enterprise culture establishment of Shandong Shifeng Group" . As one of the best beneficiary of the policy of Reformation and Opening, with the ten year's striving, ten year's brilliance, Shandong Shifeng Group has achieved many famous successes. The Confucian enterprise culture of Shandong Shifeng Group is come from ethical traditional culture, it has strong representativeness, demonstration and illumination. The article take Confucianism as main line, clear, collect and conclude the characteristics of Shifeng Confucian enterprise culture and the advancement for enterprise development, finely analyzed Shifeng Confucian enterprise culture and its derivative cultures, which includes: Particularism Culture, "Family" Culture, Entrepreneur Culture, Political and Commercial Culture, indicated the negative effects of Shifeng Confucian enterprise culture, in addition, put up the significance, basic principle and basic train of thought for the enterprise culture reformation of Shandong Shifeng Group. After the research and conclusion of the enterprise culture establishment of Shandong Shifeng Group, the author hope to deeply discuss: What is life-force of Confucianism in new era? Which culture should the enterprises in China select for enterprise culture establishment? What is the way out for creative enterprise culture? Accordingly, to find some illumination of enterprise culture establishment for the enterprises in China, use enterprise culture to continue and improve core competitive power of the enterprise that grew up since the Reformation and Opening, Carry forward the success of the Reformation and Opening of China.Survey the history of World Top 500 Enterprises, the constuction phase of their enterprise cultures are all long and rough, whereas the power of their enterprise cultures are very strong. The history of excellent enterprises in China is very short, they are going to trudge a long way, but we should believe, an enterprise with ethical traditional culture, and with the absorption and creation of other culture's spirit, its life-force will become unsurpassed strong.