Development Strategy Of Harbin Cigarette General Factory

After tobacco industries enter on a new age, Reshuffle of the enterprises in the world has tended to become more competitive and rate of industrial development become faster and faster. With global economy gleichschaltung, economical competition among nations is aggravating. nations must have competitive power objectively .Competition of nations must be reflected in industrial competition and shown in enterprises competition . Only by making new strategical adjustment of Harbin Cigarette General Factory can we improve enterprises competition and then enterprises can get market chance and develop steadily .The thesis is based on enterprises strategy theory .Adopting PEST analysis,industrial strategy group analysis,Porter analysis,customer to customer contact analysis and SWOT analysis technology and so on . Through the inner condition of the enterprises analysis to seek the chance of enterprises' development. Confirming the competitive superiority.Explicitly proposing Harbin Cigarette General Factory's developmental strategy goal. Setting up organizational construction adjustment, market direction , brand management ,cost advancement ,quality difference ,supply chain management ,talent training's development strategy and so on .For ensuring the realization of enterprise development strategy ,setting up human resources management, informationization management, institution constructures, enterprise culture management safeguard measurement including the organizational strcture transformation ,market marketing, brand management, supply chain management, financial management, operation management,strategic alliance function strategy measure and control measure to guarantee the enterprise developmental strategy in internal and external environment changement. the enterprise is at controllable optimized condition.