A Study Of Delelopment Strategy Of Guangxi General Cigarette Factory

With the world tobacco market transfer to the developing country, having huge consumer market, china attracting the bigger tobacco company, they do not lose the market opportunity that waiting a long time.Under the national policy protecting , china tobacco industry have been doing a huge tribute for china economic construction. With china joined WTO ,more and more contradictory of china tobacco industry have arisen, china tobacco industry is facing a severe test. So China tobacco industry is reforming under the government leads. The feature of china tobacco industry, the scale of factory will be more and more bigger, the smaller cigarette factory will not have independent and development.having made rapid development , GUANGXI GENERAL CIGARETTE FACTORY is facing the pressure of an unprecedented existence and development, how to make stronger, ensure have better development in the industry reform in the feature, it is necessary consider carefully and face seriously by ourselves. So under the new situation, it is necessary study the development strategy of GUANGXl GENERAL CIGARETTE FACTORY.Because the specialty of china tobacco industry, at present, there is no any research on development strategy of tobacco company, most of study focus on policy and industrial structure. This paper analyze the external environment and internal resource of GUANGXl GENERAL CIGARETTE FACTORY, exploring the development strategy of GUANGXl GENERAL CIGARETTE FACTORY by applying the strategic research method, and put forward a few measure and suggestion to achieve the strategy aim, accomplishing enterprise continual and stable development.