Study On Development Strategies Of Harbin Bank

Harbin Bank has been established since1997, in its ten years ofdevelopment history, Harbin Bank has achieved successfully sustained, stable,fast and extraordinary development through its own efforts. Compared tonational City Commercial Bank, the total assets and deposit and lending incomeare both excellent, Harbin Bank has gradually grown to support local economicdevelopment. In recent years, the full liberalization of financial markets and thecontinuing reform of the financial system made Harbin Bank re-examine itself inorder to seize external opportunities and give full play to its own resources andcapabilities, moreover, to implement the development strategies.First, this paper describes the history and current situation about HarbinBank and reviewed the status of domestic and abroad city commercial banks.Second, on the basis of facts and detailed data, the use of PEST analysis, Porter’sfive forces competitive model, SWOT analysis and VRIO framework profoundlyand comprehensively analyzed Harbin Bank in which the internal conditions andexternal environment. According to its own characteristics, the conclusion isobtained that the external opportunities are greater than the threat and internaladvantages are greater than disadvantages, therefore, the overall strategic goalsand specific objectives are clearly proposed and then draw five specific strategicmeasures, that is cross-regional development stategy, internal marketing strategy,business development stategy, characteristics of science and technologyinnovation stategy and human resource management strategy.