Study In Relationship Marketing Strategy Of Tianchen Parking Equipment Co. Ltd.

The dissertation aims to study relationship marketing strategy in Tianchen Parking Equipment Co. Ltd. Theory guides practice. After explaining relationship marketing and relevant theories, combining the current situations of Tianchen Company's management and administration, this dissertation expounds in detail the guidelines, the principles and tactics which instruct the practice of relationship marketing. This dissertation consists of three parts.The first part, forward and chapter two, mainly discusses the relative theories including the practice background and the theoretical background. First, it states the motives to choose this topic. Second, it elaborates the historical origin of the relationship marketing theory. Third, it introduces in detail many researches of foreign scholars concerning relationship marketing, meanwhile analyzes the characteristics of relationship marketing and the differences among the relative principles. Forth, on the basis of summarizing previous achievements, the author summarizes his own understanding to the relationship marketing. At the end of this part, it presents the practices of relationship marketing in Chinese enterprises.The second part, including the second chapter, the third chapter and the fourth chapter, is the core content of this dissertation. This part is mainly on applying the relationship marketing theory to practice. It particularly describes the guiding ideology, the basic principle and tactics in practicing relationship marketing in the company. This part also summarizes the fundamental condition and safeguard measures in the practice of relationship marketingThe third part is the conclusion. From the above, it concludes that practicing relationship marketing plays significance in developing Tianchen Parking Co. Ltd.