Study On The Paper Service Firm's Managing Mode For The Transmission To Service-oriented Enterprise

The Paper Service is a traditional industry which provides equipment, maintenance, technical support and other services to the Paper Industry. It has played an important part in the development of paper industry. During the "Tenth-Five year plan" period, under the macroeconomic regulation and control policy, the Paper Industry of China has developed fast and has become a pillar industry in China, making China an important manufacturing base in the world. The "Eleventh- Five year plan" has put more requirements on the Paper Industry. In such a critical political and market background, the traditional paper industry faces not only a favorable developing opportunity, but also a fierce competition. In order to adapt to such an individualized market demand and stay well in the market competition, the paper service industry must change the managing mode, to apply the market-oriented managing mode.This paper begins with the introduction of modern paper service industry, then makes particular expatiations on the status in quo of interrelated field, including the advantageous business opportunity on Paper service brought by the developing of the Paper industry, the disjuncture between the big market requirement and the behindhand techomologhy of the domestic traditional Paper service, and that the top service market is occupied by the foreign Paper service firms. Further more, the paper also makes a in-depth analyse on the marketing environment, the competition environment and the devoloping trend of the domestic Paper service industry, with a SWOT analysis to make relevant strategy investigation. Based on the SWOT analysis of the marketing environment and the developing trend, this paper proposes that the developping trend of operation management module in Paper service industry mostly includes some aspects in follow: recognition on operation management strategy, Service Flow Restructuring, Subtle Manufacturing, Customer Relations Management, Total Quality Management and so on. After all, the reformation direction of the modern Paper service companies is the transmission from manufacture-oriented mode to the service-oriented mode and the homologous transmission on management.In the last part of the article, according to the preliminary chapter research content and the practical situation of the VOITH Paper Service (China) Co., Ltd has studied the production configuration to the service transformation enterprise operation management plan in Voith Paper Service (China) Co., Ltd implementation, proposed with emphasis the establishment manages CRM, the implementation take the customer as the central customer relations meets the customer personalization need the advanced production system -Learn Manufacturing, establishes Total Quality Management system QTM,the goal implements the dynamic stock management, establishes the Vatange resource management system, adaptation current marketability operation management and so on . After in order to reform the Foy special papermaking to VPSC company to have the superiority in the market competition, the better adaptation globalization economical development try to find the transformation direction. Finally, has made the prospect forecast after the reforming company.The creative view point of this topic: the paper proposed the enterprise by the production configuration to the service transformation is the establishment marketability operation management pattern is the paper service firms carries on the operation management reform direction", this viewpoint has some model significance to the Paper Service firms of today and other machinery production configuration enterprise.