| This essay introduced in brief the theory development of enterprise strategy management, its application in the west countries, and its development and application in China. This essay also points out the importance that the strategy management application on big or middle-size enterprise.This essay right away having carried out investigation and discussion on Enterprise strategy manages in Nanchang House-holding Electrical Appliance Company Limited. In order to serve better for the mission and strategic objective for this company, we got this strategy after the careful analysis to its inner and outside environment. During the execution, valuation and choice on this strategy has been also carried out. As you know the execution about strategy is a dynamic control course, the strategy director must adjust it exactly according to time, environment change and the information feedback.I hope that this essay can make the enterprise director have a all-round cognition to enterprise Strategic Management. Scientific theory and method are the charters to success. To analysis self-competitive advantage carefully, avoid blindness strategic decision and understand well about the strategy is a usualness job. Also it is a great event to ensure enterprises survival safe and sustained development healthy. |
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