Study Problems About The Internet Marketing Of Agricultural Products

With scientific and technological development, industrial layout adjustment, the rapid expansion of China's agricultural market, especially after joining the WTO, the large influx of foreign agricultural products in domestic agricultural surplus relative to the supply of agricultural products marketing competition in the market has also become more intense. This paper through theoretical and empirical study of traditional agricultural methods to identify the shortcomings in the way of marketing, the use of Network Marketing Principle, in the traditional mode of marketing on the basis of China's agricultural products find a network marketing approach. At the same time, our agricultural products through the marketing network of vertical thinking, to promote the circulation of agricultural products in China, farmers solve production and sales to actual problems in the theory and practical examples, with a view to China's agricultural production in an environment of relative surplus in the trade of agricultural products to provide a new ideas.This paper, through the analysis of the survey data, the traditional marketing of agricultural products and network marketing the advantages and disadvantages of a comprehensive comparison and research, in the era of network information economy, agricultural marketing network is an Internet-based new marketing concept and marketing, and use the no time, wrote efficient, interactive, integrated features to expand the marketing of agricultural products market space is to solve the agricultural products"even slower sales", raising the income of farmers in an effective way.In this paper, using empirical and theoretical analysis of the method of combining the influence of various agricultural products marketing network factors, such as social environment, technology environment, infrastructure, marketing concepts, marketing personnel, logistics systems with a comprehensive analysis of argumentation. Network marketing of agricultural products and the implementation and development, to building a network marketing agricultural structure in the framework of view, and its implementation strategies and methods were discussed.