NanTong Development Countermeasures Of Agricultural Product Network Marketing Research

Network marketing,although the duration is not long,but as a new type of marketing model,its development prospects are very impressive.Network marketing,sales of agricultural products on a broad platform,although road of development there are still many obstacles and setbacks,but with the continuous development of the Internet,people's consumption concept and consumption patterns also earth shaking changes have taken place in,agricultural product network marketing Xiaoshi will become Nantong agricultural products out of the most important fields of the channel.In this paper,marketing,network marketing,theoretical basis,analysis and experiences of the advanced mode in the network marketing of agricultural products at home and abroad,fully research the Nantong city characteristic agricultural product network marketing development present situation and through literature analysis and survey methods of Nantong City hair development characteristics of agricultural product network marketing environment has carried on the detailed analysis,and puts forward the mode of building the network of marketing development and its social security system,accelerate the marketing network.I hope that my research can produce a certain guiding value for the development of the network marketing of characteristic agricultural products in Nantong city.Nantong agricultural network marketing strategy will also promote the steady development of the province's economy.Nantong agricultural producers want to seize opportunities,occupy a place in the fierce competition in the market of agricultural products,must keep up with the pace of the times to create their own brand;the government should also attaches great importance to the role of network marketing,in the province to vigorously promote the suitable agricultural product network marketing mode,scientific and reasonable promote the development of agricultural product network marketing model,to adapt to the Nantong Economic and social environment,become the power of agricultural development.The main research contents of this paper are as follows: the first chapter is the introduction,mainly expounds the research background,purpose and significance of the research,and on this basis on the research status at home and abroad,establish the ideas and direction determined the research methods and research framework.The second chapter for the related concepts and theoretical review,the main of this study relates to the related concepts are defined and analyzed,the content of network marketing and network of agricultural products impact are explained in depth.Also according to the research object.Analysis the characteristics of the network marketing of agricultural products,and the theoretical foundation of network marketing of agricultural products were reviewed;chapter three and existing problems of agricultural products of Nantong city network influence present situation carries on the elaboration,through literature analysis,access to the Yearbook,visited the survey method to obtain data and information,summarize the current situation of Nantong City agricultural product network marketing.Also makes a deep analysis on the problems existed in Nantong city network marketing of agricultural products;the fourth chapter is in Nantong City agricultural product network marketing problems and constructing based on Nantong City agricultural product network marketing mode is put forward corresponding countermeasures and suggestions,mainly from a key factor in the agricultural product network marketing mode analysis,and drawing on the experience of domestic and foreign advanced model based construct for Nantong City agricultural product network marketing model.The fifth chapter is the conclusion and prospect.The clear characteristics of agricultural product network marketing process and establish and improve the network marketing of agricultural products in the security system,making Nantong characteristics of agricultural products has more comprehensive competitiveness in the age of electronic commerce,and can play a greater operating efficiency.At the same time,the characteristics of Nantong agricultural network marketing model construction and design problems also has a certain degree of universality,study and solve the problem of other agricultural products marketing network and characteristic agriculture county economic development has a certain reference value.