Study On The Development Strategy Of Tianjin Telecom

In recent years ,the telecommunication industry has developed so rapidly in China that the competition has been becoming more and more violently. The most important research subject faced for Tianjin Telecom is how to give full play to the enterprise's core competitive strength , and to work out enterprise development strategy so as to take the main position in the telecom market.This thesis firstly reviewed overall the related theories in strategic management and marketing , analyzed external environment and market status of Tianjin Telecom. Scendly, by means of External Factor Evaluation Matrix(EFE), Internal Factor Evaluation Matrix(IFE) and Analytic Hierarchy Process(AHP), the thesis quantitatively analyzed enterprise's external factor and internal factor. Then with the method of SWOT ,the strength and weakness of Tianjin Telecom as well as an opportunity and threat faced by Tianjin Telecom has been analyzed comprehensively in the thesis . Subsequently, the best marketing strategy has been selected with the method of QSPM. Finally, the thesis put forward the focal type of development strategy which include developing main customer, main field and main business in order to rapidly make use of self advantage and to occupy the telecom market. The implement measure about development strategy has also been suggested in the theses.