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The Feasibility Study Of The Project On Ethyl Acetate

Posted on:2009-04-17Degree:MasterType:Thesis
Country:ChinaCandidate:W LiFull Text:PDF
GTID:2189360242982174Subject:Business Administration
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JI LIN FUEL ALCOHOL COMPANY LIMITED, the experimental unit and model project of the rising energy resources industry , authorized by government ,is the first large-scale production facility of ethanol whose production devices have been already put into running. Then how the new products can be successfully launched and how the economical benefit can be constantly increased are becoming the principal and burning issues for the company with which we have to search for effective ways to deal. For this reason, my company has devoted itself to the development of ethanol's descending products, such as industrial ethanol, ethyl acetate, and comestible ethanol and so on.As a non-toxic and harmless solvent, ethyl acetate is taking the place of the traditional solvents which have endangered both human and environment gradually in resent years, and exerting a far-reaching influence on food-processing, pharmaceuticals industry, organic synthesis and the like. Therefore, it is extremely necessary for JI LIN FUEL ALCOHOL COMPANY LIMITED to set up an ethyl acetate project so as to make good use of idle resources and bring about good prospect of gain. So my dissertation will deeply study the feasibility in practice of this ethyl acetate project.Firstly, I make an all-round oversea and domestic market forecast. At the base of my comprehensive analysis, including properties of product, supply and demanding situation, consumer trend and capacity, imports and exports circumstance, I determine to divide up the current market into four segmentations in connection with accurate price orientation.On one hand, international ethyl acetate industry shows itself an unprecedented situation which is characterized by highly centralized production, increasingly scaled devices and accelerated demanding trend. Statistics indicate that a steady trend is replaced by a slight increase in the USA, Western Europe and Japan; Southeast Asia's import of ethyl acetate from Japan and Latin America begins to pick up speed recently; Thailand, Malaysia and Singapore still have a dramatically rising demanding; and among them, a very noticeable trend is the drastic boom in Eastern Asia, which will become the most outstanding region in future with an increasing requirement, a sharpen conflict between supply and demanding, and a large number of new-established devices. So calculating in advance, there will be a series of striking changes that annual capacity may raise about 300 or 400 thousand tons , followed by global demanding, making up fully 4%.On the other hand, as the pace of national economy and chemical industry in today's China grows ever faster, ethyl acetate, marked by high caliber and eco-friendly, has found its wide application in medical, bonding, painting, and printing ink industry. Although the output of ethyl acetate has been significantly grown over this period, it must be admitted that, the imported quantity is still gaining momentum. We hear that the synthetic technology moves at a slow pace; that our manufacturers are characterized by hyper-competition; that the costs of raw materials are challenging every producer. However, by establishing the latest high-tech and low-cost equipments, above-mentioned contradiction will be alleviated efficiently. With high yield and profit of ethyl acetate coming along, the impact will promote the development of domestic market deeply and rapidly.From what has been discussed above, we may safely draw a conclusion that ethyl acetate consumption is mainly focus on Pharmaceuticals, bonding, painting, and printing ink industry, which help me divide up the domestic market into four segments, including Southeast(8%), North(15%), South(31%). and East China(46%), which can be identified by examining industry and geographic differences. After the establishment of new devices, Northeast China will process forceful superiority because of its initiation of high output, while North China will be hard-and-fast to concentrate on pharmaceuticals industry which is absolutely appropriate for the remarkable products of ethyl acetate to reach with great speed. In contract, East and South China present the greatest opportunity due to their high quality, convenient transportation, flexible packaging, and outstanding after-sales services. Furthermore, taking the material advantage of JI LIN FUEL ALCOHOL COMPANY LIMITED into account, in connection with the mainstream of price, I fix the unit price for ethyl acetate product on 6000 RMB/Ton.Secondly, I come up with the design of this project and evaluate it carefully whose details are stated as followed.·Considering the disparity of working procedure and the economic efficiency of investment, this project may reasonably come to the option that it plans to establish a set of devices which are capable of producing 50 thousand tons ethyl acetate products and 3000 tons by-products every year.·One-step dehydrogenation of ethanol, the most state-of-the-art of modern technologies, characterized by short process and stable operation, is adopted by this project, which has a series of attributes that make it suitable for large-scale production. Although a relatively larger circulation and a lower one-way translating rate cannot be conquered temporarily, this method can be used without any craft or technological risk definitely.·The supply, take raw materials, assistant materials and motive powers for example, is given to a powerful guarantee. Ethanol can be delivered into devices through pipelines directly, which is not only beneficial to reduce transportation expenses and save material storage costs, but also can expand competitive advantage in market.·As the factory floor available is spacious enough, this project does not require to renting other land, which absolutely quickens constructive progress and improves utilization ratio of land. Moreover, the conveyance system is so supplementary not as to take further extension.·In addition, JI LIN FUEL ALCOHOL COMPANY LIMITED processes fairly solid foundation to develop descending products with an exceptional leverage of material resources and public facilities what helps me hold that this project is feasibly in financial field. With the project being carried out, high value-added products and continual industrial chain are coming into reality, which promotes local economy and industry forcefully to go a step further.·With a view to the risk of this project, the enterprise itself is an undoubtedly element for capacity of competition, to some degree, is decided by management level, material consumption level, and quality level. On the other hand, the huge pressure of market is another aspect difficult to ignore, including both competition of the same trade and impact of international market. But they will be completely avoided, if superb managerial skills, special attention on energy saving, and high competitive edge of products have all played their part.Finally, I summarize three conclusions from above-mentioned study and analysis.1. A reliable and perfect mastery of technology is the substantial foundation of this project. In detail, this project adopts the latest one-step dehydrogenation of ethanol, the most advantageous technology in this domain, which stems from late twentieth century. Not only can it translate ethanol by one-step dehydrogenation directly, but also has unique leverage on purifying products and processing by-products.2. A series of superior prerequisites of my company is the strong guarantee of this project. JI LIN FUEL ALCOHOL COMPANY LIMITED, the experimental unit and model project of the rising energy resources industry , authorized by government ,is the first large-scale production facility of ethanol. Its abundant fund is financed by CHINA NATIONAL PETROLEUM CORPORATION,JILIN GRAIN GROUP COMPANY. LIMITED. (JGG)和RICH SUCCESS ENTERPRISES LIMITED jointly, which definitely ensure the material supply and supplementary measure stand out from other fellows.3. Good market prospective and vitality of products is the significance of starting up this project. Ethyl acetate, a very important chemical material and excellent solvent,, marked by high caliber and eco-friendly, has found its wide application in food-processing, pharmaceuticals industry, and organic synthesis. This sufficient market space is conductive for the project to bring about high value-added products, achieve continuance of industrial chain, and thereby promotes local economy and industry forcefully.
Keywords/Search Tags:Feasibility
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