Research On China's Convention And Exhibition Industry

As one kind of trade in sercices, Convention and Exhibition industry had already been paid more and more attention as a new economic growth point because of its tremendous economic linkage effects .Convention and Exhibition industry also won the reputation of "Bread of the city" and "The driving force for economic development" .At present, Convention and Exhibition industry in Germany, The USA, France is more developed, In Asia, Japan, Singapore and Hong Kong SAR, China are advanced in the field. After nearly 30 years rapid development, China's Convention and Exhibition has begun to take shape in stadiums and other equipments. A number of world-class exhibitions and Expo be held in China make our state accumulated lots of experience and improved our capability in organising exhibition. As a rising star in Convention and Exhibition, China has the momentum to surpass other developed countries, however, because of late start and China's economic development, there are also a number problems in many aspects including "hardware" and "software" .these problems have become the bottlenecks of development of China's Convention and Exhibition industry.Benefited from the rapid development of China's economy, our Convention and Exhibition industry grows up to 20% of the annual rate, the pace of development far exceeds the level of economic development. On the one hand ,the rapid development of China's Convention and Exhibition created a group of internationally renowned brand Expo, greatly improved China's position in Convention and Exhibition in the world, the international exhibition gaints are vying to enter the Chinese Expo market which has not yet been fully development and has great potential to carve up, This brought unprecedented opportunities to China's Convention and Exhibition industry. On the other hand ,many problems comes with the rapid development of China's Convention and Exhibition, such as the blind expansion, low modernization of facilities and so on. As congenitally deficient and not fully development, China's Convention and Exhibition industry has little way to resist in front of the enter of international exhibition giants. How to cope with these opportunities and challenges has become a serious problem to the Goverment and the relevant departments and companys.This paper will introduce the basic theory of Convention and Exhibition, and then do some empirical analysis and give a detailed exposition about the development of China's Convention and Exhibition industry. According the analysis on the developed countries and regional development patterns of comparative study summarized its advanced experience. At last, with Diamond Model, the paper put forward a preliminary proposal on the development of Chian's Convention and Exhibition industry. The paper consists of five parts.The first part of the paper is the basic theory on Convention and Exhibition industry, which is the basis of the full text. This part briefly introduce the content, nature and characteristics so as to gian an intrinsic understand grasp on Convention and Exhibition.The second part analyses related theories on Convention and Exhibition--Multiplier effect, Accelerator principle and Industrial Cluster theory, in conjunction with the Shanghai World Expo exhibition industry will be the multiplier effect of the empirical analysis. In theory on the basis of the analysis of the conclusions drawn are as follows: Convention and Exhibition industry is a strong industrial relevance of the industry, its strong leading role of the industry and related follow-up effect on socio-economic development have far-reaching effects. The third part, mainly on the development of China's exhibition industry status quo. After nearly 30 years of rapid development, China's exhibition industry has been made noteworthy achievements, as demonstrated by the expansion of the scale venues, show an increase in the number, brand name, such as the emergence of the HKCEC. Currently, China has initially formed the Bohai Sea, the Yangtze River Delta, Pearl River Delta, the Northeast, Midwest and five Exhibition Industry with the radiation. However, the rapid development of China's exhibition industry there are also a lot of problems and shortcomings, as demonstrated by: (1) show the number and the overall quality is not high. (2) the degree of marketization in the exhibition industry is not high.(3) employees in the quality of exhibition industry needs to be raised.(4) the development of exhibition industry of the lack of unified planning.(5) exhibition industry, such as uneven development across the country.The fourth part of this part of the main exhibition industry more developed countries and regional development patterns, including the most developed exhibition industry in Germany, France located in the central part of Europe, the most developed of the United States and Hong Kong called the Pearl of the Orient . German model in which there are:(1)led government, the German government HKCEC the development of the industry into the national economy and international trade development strategy, the exhibition also set up state-level authorities.(2) advanced facilities, and other infrastructure, and service quality high.(3) specialization, scale, and do show a higher level.(4) In light of the local economic development, the developed industrial city based. French model characteristics: (1)on behalf of a wide range of strong trade associations.(2)a unique global marketing network.(3)Office of the International Exhibition of specialization; American model innovation is the unique feature of Hong Kong is make full use of its geographical advantages and economic system.The fifth part, this part is the core part of using Michael Porter's theory of competitive advantage that the national diamond model of China's exhibition industry from the elements of production, demand conditions, related industries and support industries, corporate strategy, corporate structure and the same opportunities and industry competition and the role of government, and other areas of China's exhibition industry's competitiveness and potential comparative advantage. Finally, on the basis of the foregoing analysis of the proposed upgrading of China's exhibition industry international competitiveness of the possible ways and suggestions. Include:(1) it is necessary to strengthen the government's guidance services, but also give full play to the role of the market.(2) strengthening the building of the legal system to suit the national conditions of China's exhibition industry industrial policies and standards.(3) as soon as possible the establishment of a nationwide industry Association.(4) the development of exhibition industry to a scientific planning.(5) classification, and that the large cling to small.(6) to seek win-win cooperation, and speed up China's exhibition industry specialization, the Group of the international process.(7) to accelerate the exhibition industry to train personnel and the accumulation of knowledge.(8)to strengthen technical innovation.