Research Problems Of The Rural Household Consumption

With the country in recent years introduced a series of policies and measures to encourage consumption and expand domestic demand, for the sustainable development of the national economy has played an effective role in promoting. However, in Jilin rural household consumption, still there are many problems to be solved.Through investigation of Jilin Province Ming urban residents consumption situation analysis, summed up rural families the consumption characteristics and its influencing factors, and proposes the corresponding solutions, thus changing the rural household consumption concept and consumption level. He has some theoretical and practical significance. Theoretical significance is through the perspective of consumer sociology, analysis of rural household consumption issues. The practical significance is through the actual data’s display and the theory analysis, for the future Jilin province countryside economy development and the consumption market development to provide the theoretical foundation. At the same time, it is hoped that the rural family can realize the shortage of consumption concept, then improve the consumption activity and behavior.From the structure, this article is divided into five chapters. Chapter one is the introduction part, mainly about the purpose and significance of the study, literature review and research the theoretical basis, feasibility and innovation, as well as the basic concepts, methods and ways of thinking. The second chapter is the research of the towns and towns, and the existing problems of rural household consumption in Ming town.. The third chapter is mainly for the contemporary rural household consumption of the impact factors for a multi angle analysis. The fourth chapter is through this paper, summed up the promotion of rural household consumption and measures of the proposal. In the fifth chapter, the conclusion is drawn from the analysis and research. First, there are many factors that restrict the rural household consumption in Jilin Province, including institutional defects, environmental impact, historical background and consumption concept and so on.. Two is to improve the consumption of rural families, we must change from the concept of rural household consumption, avoid over consumption of the psychological emergence of excessive. Three is to pay attention to improve and optimize the rural consumption environment, strengthen the rural infrastructure, standardize the market order, and speed up the circulation of commodities. Four is to build a sound system of rural social security, the use of a multi way hybrid approach to complete the rural cooperative medical and pension insurance and other security work.I believe in the country and the party promoted by a series of principles and policies that benefit the rich peasants and the premise, as long as rural families can follow the laws of the market development, consumer awareness and positive adjustment psychological concepts, many rural households consumption will be solved then will release a greater spending power of rural households. Such a change, for large economic development in Jilin Province has a positive role in promoting. Thus, rural household consumption in Jilin Province-depth research, there are important practical significance and far-reaching historical value.