Study On Culture Construction Of DLYPA

Strong vitality of corporate culture is developing in the production of business.Now publication competition is too fierce, and strengthening the corporate culture construction of publishing house is becoming an important pomblem, concerning deepening innovation of publication and improving business competition. The thesis is based on the theoretical knowledge, combining culture situation of DLYPA, analysing the causes and the advantages and disadvantages, to provide benefiial ideas for the culture construction of the company.During the writing, there are document references and questionnaire survey. The combination of qualitative and quantitative analysis is used through the demonstration. First is the definition, ruction and development of corporate culture.Second is to analyse the culture of DLYPA. Last but not least is to suggest the methods of constructing the culture of the company.The construction scheme includes design disciplines, constuction objectives, content design and implement steps. In addition, to ensure a smooth implement, there must be some mesures to support.. Such as to improve the leading and consummate its organization, to make perfect the operating mechanism and evaluation, and to set up the special outlay.The whole thesis stands on the theory, analysing the business of DLYPA, and comes up with focused methods, so that it will play an active role in the management of DLYPA.