Research On Developmental Strategy Of Founder DaXin Pharmaceutical Co., Ltd.

As increasing the market competitiveness of DaXin pharmaceutical company further in an attempt to make sure the well-off development in the intense market competition, it is essential to research and analyze the operating strategy of the company. Find out the competition strategy which suits development environment and can suit the competition strategy of market at home and abroad, and it will bring the powerful competition for DaXin pharmaceutical company. With the application of SWOT method, fuzzy comprehensive evaluation method, multiple linear regression method, etc., the paper combines the development history of DaXin pharmaceutical and the current situation of recent five years. Moreover, this paper analyzes and evaluates the factors which impacts enterprise competitiveness of DaXin pharmaceutical, such as internal and external environment factors and resource capacity, and studies the developmental strategy of DaXin Pharmaceutical at last.