Research On The Consumption Structure Of The Rural Households In Hebei Province

Since reform and opening up, tremendous changes have taken place in rural areas of Hebei Province: The rapid development of agriculture, rural people's income and consumption levels continue to improve, the quality of life significantly improved. People's consumption pattern and consumption concept also undergo major changes, the consumption structure has been gradually upgraded, rural households life of the consumption structure is from the survival to enjoy and development of material .And rural households began pursuit of high-quality consumer, the various items of consumption have shown the more obvious quality of the trend. The new consumer features have emerged in the consumption of rural resident of Hebei: On the one hand, consumption is continuing to trend to large durables consumer. On the other hand it has begun to shift to non-material areas, including culture, sports and recreation, travel and tourism consumption, skills training consumption and so on. Food expenditure in the total consumption expenditure in the decline, consumption structure from the survival material to the survival, development and enjoyment of information, the consumer level differentiation has become increasingly evident.There are many factors influent the consumption structure of rural households to develop in the reasonable direction. The income of the households is the most crucial factor in many factors. At the same time, the changes of the consumer price in the level of consumption structure of the households also have a very important role. In addition, community households, cultural, psychological and other non-economic factors have obvious implications on the consumption structure. In order to promote the consumption structure of rural households toward to the rationalized direction, we must increase rural income and, continue to improve the consumption environment, expand the spheres of consumption, created the new hot spots of consumption, and promoting consumption structure upgrading ability, develop consumer durables consumption, gradually expand the scale of consumption, and promote consumption patterns from the accumulation of credit to support credit.In order to comprehensive analysis and understanding the consumption structure of the rural population, and targeted proposed measures and proposals, provide a basis and reference for further activation of the rural consumer market in Hebei Province, the article study the consumption structure, the influencing factors and other issues of Hebei Province systematically and deep .There are same important significance to expand rural consumption market, improve the consumption level of households and guide consumption behavior.