Research On The Tourist Market Of Qinling Wildlife Park

Today, with the rapid development of tourism, the competition of tourist market has become fiercer and fiercer. Wildlife Park is a high investment tour program. The costs of maintenance and entering-threshold requirement are also huge. How to stablely occupy a certain quantity and quality's tourists is the key to guarantee the travel industry's sustainable development. For this purpose, this paper has selected the largest northwest first wildlife park - The Qinling Wildlife Park to study. Based on the comprehensive theories to tour consumers, tour psychology, tour experience, the centre-to-edgee and tour marketing, the writer designed the the questionnaire survey. With the help of the first use of statistical analysis software-spss, the paper gives a a scientific and characteristic analysis of the real and potential tourists, and gives suggestions to its marketing strategy and orientation. The paper includes five chapters:Chapter One is the introduction which is talking about the background, significance, methods, and frame of the whole paper.Chapter Two is about the theories, on which the paper is based, and the definitions of key concepts. This part formulates on the different theories to tour consumers' behaviour, tour psychology, tour experience, center-to-edge, and tour marketing. Under the thought of tour market's characters of the Qinling Wildlife Park, the writer classifies the definitions between the tourist and the tour product.Chapter Three is about the demonstration study to the park. Firstly, the paper talks about the recent development of the park, and makes a summary of the tour products and a comparison with the Changlong (Guangzhou) Wildlife Park. Secondly, the paper focuses the study objects, and makes the tour market questionaire, distribution, collection and dealing with the survey. Finally, with the collected literature and statistical resource, the writer gives a scientifci analysis of the tourist market, in which, on one hand, the focous is the analysis of the real tourists' baisc characters, behaviour and psychology; on the other hand, the centre is about the potentioal tourists' motivition, psychology and behaviour.Chapter Four is the suggestion to the park's marketing strategy. Based firmly on the analytical results, the writer makes a scientific study and suggestions to the Qinling Wildlife Park's marketing orientation and marketing strategy of the tour products.Chapter Five is the summary of the whold paper, which includes the research findings, the new development and some pities.