Research Of Tourist Behavior Based On Website Travel Notes

With the development and popularization of the Internet, the network impact on tourism activity is growing more and more heavily, and tourism has emerged networking trends. Study online travel phenomenon has been widespread concern academia. Among them, the network has become a major research tool of scholars. The achievement based on the phenomenon of tourism network travel analysis of scholars mainly gathered in those fields, namely research of the tourism image dissemination, visitor's community behavioral research, research of Virtual Tourist Satisfaction Evaluation, etc., but there are few analyses about travel behavior of tourists network-based. And in the few existing studies, many scholars concentrate on studying the real behavior of tourists based on the body's Travels(shared post), but the structural elements of the study is fragmented, and there is rarely conduct research related to potential tourists.Meanwhile, the Lu Mountain as a national key scenic spots, there is no doubt that it will attract many tourists. Therefore, the research of Lu Mountain tourists' travel behavior, not only provides a new research horizon for the future tourist behavior research, but also provides the important practical guidance for the management and marketing of Lu Mountain scenic area.On the basis of previous research, the paper gives the interpretation of web travel notes, sharing posts, and reply texts. And there are also the concept and scope of tourist behavior, tourist spatial behavior and attitudes conceptualize tourism. By the literature analysis method, content analysis method and statistical analysis method, based on share posts and reply texts, firstly, the paper analyzes reality tourists' spatial behavior, consumption preferences and perception of tourism activity, combined with the former analysis, there is the further analysis of potential tourists, the paper will study its focus of share posts, heat reviews and information need, to find its potential tourism attitude. Finally, combined with the research findings, the paper puts forward suggestions to enhance the scenic Lu Mountain planning, area management, marketing and service quality.