Research On The Operating Strategy Of China Tietong Inner Mongolia Branch

Entering into 2008, the operators in China telecom industry are facing competition for wider terrains, more operations and better service, which is much fiercer than ever before. The competition includes that in fixed-line telephone service, in cellular telephone service, in digital service and in internet service, and that between cellular telephone service and fixed-line telephone service. But there are also brand-new opportunities for any operator. Therefore, it's high time China Tie Tong Telecommunications Corporation Inner Mongolia Branch worked out effective strategies by analyzing clearly its own advantages and disadvantages in the competition, making good use of objective factors, defining its goals and rightly predicting the future situation, because it is born out of a railway transportation enterprise, which makes it at an inferior position in the competition.Having made a lot of investigations and researches according to basic theories of management of enterprise strategy, the author, in this thesis, firstly analyses the outer factors, inner factors and the status quo of China Tie Tong Telecommunications Corporation Inner Mongolia Branch, makes clear the advantages, disadvantages, opportunities and problems. Then the author points out the goals of the company's development and competition strategy, and works out a series of measures that can ensure the implementation of the strategies and the right and quick development of the company.