Research On China PC Manufacturers' Product Strategy

Today's PC industry is well developed in technology and marketing, and the competition of China PC market is also turning aggressively. Facing similar marketing strategy and same product function, It's very important to do the research of product strategy.This thesis is based on the modern business management theories, particularly on Porter's ideas on competitive strategy analyze current China PC manufacturers' living situation. Based on SWOT analysis and the competitive strategy analysis, this thesis tries to emphasize the differentiation product competition strategy should be taken. Since the product plays important role in modern marketing management, the China PC manufacturers should take the concept differentiation, function differentiation and the service differentiation as the differentiation strategy. In the later chapter of this thesis, take china local manufacturer - Founder as an example to implement the differentiation tactics.The author analyze and summarize China PC market based on his working experience . The IDC marketing data and CCID and GfK data are also referred. During the process analysis, quantitative and qualitative methods are combined. And the comparative analysis, empirical analysis are also be used.The Innovation of this thesis include two points: The first one is the previous research for China PC manufacturers are mainly focus on Lenovo, which is now turning a global company; this thesis is mainly focus on Local PC manufacturers. Another is this thesis combined the differentiation with product competition at tactical level and implements it into different criteria.