The Competitive Advantages Come From The Product Differentiation Of Research In Chongqing Iron & Steel Co., Ltd

The current domestic enterprises in the increasingly fierce competition, product homogeneity is the result of the phenomenon in one of the reasons. Enterprises, through the implementation of effective differentiation strategy, to help its emerging from the pressure of price competition, improve the profit level, the target market to win customers, and eventually for enterprises to gain the advantage in the competition.This paper is mainly through the analysis of the theory and application ,Seek to combine the reality of market competition strategy to Chongqing Iron& Steel Co.,Use of the main Michael Porter's competitive strategy theory, Implement strategies for competitive differentiation methods, steps and concrete measures. Focus on the company's competitive differentiation strategy, the specific content of the difference between the connotations of competitive strategy and core, the difference in the competitive advantages of strategic source of competitive differentiation and strategic impact on the internal and external factors. It also further through the development of China's iron and steel industry analysis, through profound SWOT analysis of the status quo re-identify the company's current problems which have existed for Porter to the five-force model analysis of competitive advantage lies, The purpose of this study that in the current industry Slowdown in the growth, increasing competitive pressure circumstances, the weight of environmental protection should help the development of strategic relocation process, in light of its own products, services, marketing, technology and other aspects of features, the implementation of product differentiation strategy, and build long-term competitive advantage of Chongqing Iron& Steel Co.