Research On The Construction Of Enterprise Culture And Core-competitiveness Of Private Enterprise

Since China introduced reform and open policies;it has made headway in economic development.The multitudinous private enterprises have played an extremely important role in the rapid development of the economic development process.However it has displayed serious polarization tendency with respect to the development of Chinese Private enterprises.Some enterprises are on the track to fast and sound development;some enterprises appear briefly with short prosperity and disappear quickly,emphasizing their short lifespan;hence,more private enterprises are still struggling to survive in this unforgiving environment.The decline of private enterprise has already become a bottleneck that has restricted both the growth of private enterprise and their economical development.The main reason for this has been lack of core-competitiveness in the marketplace.The question of how to strengthen their core-competitiveness has been the main issue for all enterprises concerned.From the statement of the culture of Chinese private enterprises,this article Use the basic theory of applied psychology,particularly the theory of management psychology attempts to analyze and offer up the idea that the culture of enterprise has become a prime part in the core-competitiveness and has a sole influence on the competitive nature among enterprise. Enhancing the culture for private enterprise is an important measure towards the solving of lack of core-competitiveness and the disappearance of private enterprise.This article is divided into six chapters.The first chapter is the background of study.The second chapter is literature summarizr:introduction includes the related psychological theory of enterprise culture and a theory of core-competitiveness and enterprise culture.The third chapter is introduction the study methods and significance of this article.The fourth chapter expresses the statement and problems of Chinese private enterprise culture including the Development stages and characteristics and existing problems of Chinese private enterprise.The fifth chapter explains the idea behind the enhancement of the construction of enterprise culture and promotes the core-competitiveness of private enterprise,including the rules and strategies for construction of private enterprise culture.The sixth chapter:conclusion,this gives a summary of the research of this article which puts forward the shortage and existing problem which this articles studied.