Research On Promoting The Enterprise Culture Construction Of Xiwang Group At The Perspective Of Core Competitiveness

In accordance with the basic theory of the modern enterprise culture construction,this papermade a general analysis on culture construction system,factors,critical factors of XiwangGroup,and proposed countermeasures of strengthening the building of enterprise culture at theangle of enhancing core-competitiveness.Firstly,on the premise of introducing backgroud andresearch contents,according to the theory and summary of papers at home and abroad,it expatiatedrelated concept of the modern enterprise culture construction,research status in domestic andabroad, fundamental view of the academic community.Subsequently,it discussed the factors andbasic system that influence the modern enterprise culture construction,and this paper,with theculture construction system project of Xiwang Group as carrier,made an empirical analysisThrough on-site inspection and empirical analysis,found that Xiwang Group made significantprogress in its enterprise culture construction, however,it also has many problems andcontradictions.Consequently,based on the basic theory of enterprise culture construction as guideand basis,promote enterprise culture construction of Xiwang Group from many aspects,such asideological and political work, core values of the enterprise, ideological and politicalconstruction,operation philosophy,and so on.Exploit the green industry and green culture, try toconstruct deep enterprise culture and enterprise culture widely recognized,and speed up theconstruction of enterprise culture of Xiwang Group.