The Research Of Chongqing Tourism Real Estate Development

With our country social economy's fast development and national income's increase, the tourism real estate this comprehensive nature greatly strengthened edge discipline also produces along with it and develops. As one emerging industrial pattern, the tourism real estate has the broad prospects for development. The paper discussed basic academic of tourism real estate, then introduced the general exploitation situation of Chongqing tourism real estate through typical cases, and analyzed the developmental actuality of Chongqing tourism real estate from distributing space, developing time, product type and exploitation mode, then summarized some problems of Chongqing tourism real estate in the developing process. Finally, the paper put forward relevant advices to boost Chongqing tourism real estate. Primary coverage including following six parts:The first part: Introduction. Introduced in the current our country tourism, the real estate industry development elevates temperature continually the time, the paper selected topic background as well as the research significance; Introduced the tourism real estate's research condition, elaborated the paper research mentality and the primary coverage, key, the difficulty and the research characteristic and the research technique.The second part: Related concept and rationale. This part has been clear about the tourism real estate basic concept, introduced the tourism real estate's predominant type, and elaborated the tourism real estate correlation theories foundation, like system theory, urban ecology theory, location theory and investment theory and so on.The third part: Chongqing tourism real estate development condition analysis. From aspects and so on physical geography condition, position and traffic conditions, social economy condition, tourism industry condition, real estate industry condition analyzed Chongqing to develop the basic requirement which the tourism real estate had. Chongqing is situated at the foot of a hill and beside a stream, pleasant weather, physical geography condition very suitable tourism and real estate industry development; Chongqing is situated at the Yangtze River upstream economical belt core area, the Chinese Thing Intersection, the urban internal transportation and the external communication has makes great strides, has the good position traffic conditions; In recent years Chongqing's tourism industry and the real estate industry had the stable development, has built the solid foundation for the development tourism real estate.The fourth part: Chongqing tourism real estate present situation analysis. Introduced Chongqing tourism real estate historical development survey, has analyzed Chongqing tourism real estate development characteristic. Its characteristic main performance is: The layout and the urban multi-centers, the group type layout tallies, has to the urban core region centralized tendency; The product type are few, by resort, resort hotel and scenic area housing primarily; By new project development primarily, backlog real estate transformation development very few and so on characteristics.The fifth part: Chongqing tourism real estate existence question. In the middle of Chongqing tourism real estate developing process exist all sorts of questions, like the earlier period plan is incompatible, the market niche is not very explicit, harms the scenic area environment, the tourism element is weak, the partial projects have the controversy, the Chongqing local characteristic are not very prominent, marketing method backwardness and so on.The sixth part: Chongqing tourism real estate development countermeasure. From the special operational policy measures, the tourism real estate's development enterprise two aspects proposed Chongqing tourism real estate development's countermeasure and the suggestion, like the government should strengthen the organization, the guidance, the management function, strengthens the tourism real estate personnel training, strengthens the popularization propaganda dynamics, perfect laws and regulations safeguard; The development enterprise should study the advanced development managerial experience positively, completes the produce market localization, takes seriously to plan the design, travels prominently the element, strengthens the marketing and the later period manages. And proposed has Chongqing characteristic tourism real estate development model, prioritize hot spring tourism real estate.