Study On The Development Of Tourism Real Estate Item

With the rapid development of tourism industry, tourism real estate becomes a new investment focus. As a intersection of tourism and real estate industry,it develops with this two promising industries and will surely have a bright commercial prospect.At present,the study on tourism real estate development is comparatively weak and has just been put into practise. Therefore,a deep and thorough reserch is important.On organizing of documents and current situation of tourism real estate development in and outside China,I put forward the paper's basic train of thought,content and framework and importance of this study in the exordium.In the following part,I draw the conclusion that the tourism real estate develops along with economic development and the increase of suburban colonies.In the development of this industry,I take the industries-abruption and economic thoeries as the reason of the forminig of tourism real estate.The living suburbaniztion theory promotes the development of it.In the meaningwhile,the sustainalbe development thoery keeps it developing sustainalbly and healthily and the economic experience thoery is regarded as the key idea of its development.Next, the paper studies some basic issues about tourism real estate development and it anaylses the difference between tourism real estate and real estate, and the strength feature of tourism real estate . And summarizing the primary forms and paterns and problems in its development.The core of the paper is probing of tourism real estate item development strategy, It summarizes the reflection factors of tourism real estate item development, and analyzaties the guidance of the mergence of tourism and real estate industry,and puts forward the development strategy system, including choosing address strategy,evaluating strategy,planning strategy,marketing strategy and operation and management ets, and the suggestion of tourism real estate development.In the final part, the paper makes a case study on the tourism real item development of Fu Rong ancient city based on the above thoeries.